The evolving Saudi lifestyle is crucial for economic diversification, particularly in the non-oil sector. Social reforms, like allowing women’s greater workforce participation and introducing public entertainment and tourism, directly fuel GDP growth by boosting domestic consumption and labor force size.
The “Quality of Life” program encourages spending on new sectors like recreation, hospitality, and wellness, which were previously underdeveloped. This shift retains wealth domestically and is fundamental to attracting the 100 million tourists and international talent required for Vision 2030’s success.
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