The business environment in Saudi Arabia is undergoing a dramatic, top-down transformation driven by Vision 2030. The government is actively diversifying the economy away from oil by heavily investing in sectors like technology, tourism, entertainment, and manufacturing.
Reforms have significantly improved the ease of doing business, offering 100% foreign ownership in most sectors, streamlined licensing, and reduced bureaucracy. While the market is increasingly dynamic and offers vast opportunities, foreign investors must navigate cultural norms, local labor regulations (Saudization), and the developing regulatory landscape. Overall, the climate is one of rapid change and unprecedented investment.
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